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PRIVACY POLICY

TRAILAR Limited (hereinafter also referred to as "TRAILAR", "we")attaches great importance to your privacy when processing personal data in our daily business processes.

 

We process personal data that is collected when you visit our website in accordance with the legal provisions.Below we inform you about the processing of your personal data in the context of the use of our website www.trailar.co.uk ("website").

 

I. General

 

1. Contact details of controller and data protection officer responsible for the operation of this website

 

TRAILAR Limited

Unit 4

Whitney Court

Hamilton Street

Oldham

OL4 1DB

 

E-Mail: dataprotection@trailar.co.uk

 

Should you have any further questions regarding data protection in connection with our website or the services offered, please contact our data protection officer:

 

TRAILAR Limited

Unit 4

Whitney Court

Hamilton Street

Oldham

OL4 1DB

 

E-Mail: dataprotection@trailar.co.uk

 

2. Personal Data

Personal data are any information relating to an identified or identifiable natural person ("data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

 

3. Right of data subjects

You enjoy the following data protection rights:

 

a) In accordance with Art. 15 GDPR, you can request information about your personal data processed by the particular controller.

 

b) You can request rectification in accordance with Art. 16 GDPR if your data are not (or are no longer) correct.

 

c) You can request the erasure of your personal data in accordance with Art. 17 GDPR.

 

d) In accordance with Art. 18 GDPR, you have the right to request a restriction on the processing of your personal data.

 

e) If the requirements of Art. 20 (1) GDPR are met, you have the right to receive your data in a structured, commonly used and machine-readable format.

 

f) You have the right to object in accordance with Art. 21 GDPR if the processing of your data is based on a legitimate interest.

 

g) If you have given your consent to a certain type of processing, you can withdraw this consent at any time with effect for the future by informing the relevant contact addresses.

 

h) If you believe that the processing of your personal data violates data protection legislation, you have the right to lodge a complaint with the competent data protection supervisory authority in accordance with Art. 77 (1) GDPR.

 

The competent Supervisory Authority for TRAILAR is:

 

          Information Commissioner’s Office
         Wycliffe House
         Water Lane
         Wilmslow
         Cheshire
         SK9 5AF

         Helpline number: 0303 123 1113

Please contact the address above if you wish to assert your data subject rights.

 

Data processing when exercising your rights: In order to be able to process your request, as well as for identification purposes, we would like to point out that we will process your personal data on the basis of Article 6 para. 1 sentence 1 letter c) GDPR.

 

4. Duration of storage

Your personal data will be deleted or blocked as soon as the purpose of the storage ceases to apply. In addition, data may be stored on account of statutory or contractual retention periods. The data will also be blocked or deleted if a legally prescribed storage period expires unless there is a need for further storage of the data for contractual reasons. Please refer to the sections below for more information about retention periods associated with specific products and services.

 

5. Categories of recipients

We do not sell, transfer or pass on your data to third parties in any other way and will not do so in the future unless this is required by law, necessary for the purposes of the contract or you have consented to such transfer. External service providers who process data on behalf of us (e.g. customer service activities, IT services) offer adequate guarantees that suitable technical and organisational measures have been implemented in such a way that processing is carried out in compliance with the requirements of the EU General Data Protection Regulation. They are contractually obliged to maintain strict secrecy in accordance with Art. 28 GDPR. In these cases, we continue to be responsible for the protection of your personal data. External service providers only process personal data on documented instructions of the relevant controllers.

 

6. Data security

We undertake all necessary technical and organisational security measures to protect your personal data from misuse or loss. For example, your data are stored in a secure operating environment that is not accessible to the public. In certain cases, your personal data are encrypted during transmission using Secure Socket Layer (SSL) technology. This means that an approved encryption method is used for communication between your computer and our servers, provided your browser supports SSL.

 

Should you wish to communicate by e-mail with us, please bear in mind that the confidentiality of the information transmitted cannot be guaranteed. The contents of the e-mail messages can be read by third parties. We therefore recommend that confidential information addressed to them be sent by post.

 

7. Changes to the privacy policy

The content of this privacy policy is reviewed on a regular basis. The controllers reserve the right to modify the privacy policy at any time with or without prior notice. Please make sure to check for any changes on a regular basis.

II. Data processing when you visit our website

         

1. Visiting our website

TRAILAR ensures that the data of visitors to this website are protected. When you visit this website, the web servers temporarily store data for security reasons that may permit identification. The following data are collected:

 

  • hostname of the accessing computer

  • website from which you accessed this website

  • a list of the sites you visited within the scope of our overall Internet presence

  • the date and duration of your visit, notification of whether the visit was successful

  • information about the identification data of the browser type and operating system used by you.

 

Other personal data such as your name, address, telephone number or e-mail address are not collected unless you provide these data of your own accord, e.g. when completing an online contact form, in the course of registration, a customer survey, a competition, contract processing or relating to an enquiry.

 

Temporary storage of this data is necessary during your visit to the website in order to allow the website to be delivered to you. Further storage in log files is performed to ensure the functionality of the website and the security of our IT systems. These purposes are also covered by a legitimate interest in data processing. This measure is undertaken on the basis of Article 6 para. 1 sentence 1 letter f) GDPR.

 

The data are deleted as soon as they are no longer needed to achieve the purpose for which they were collected.

2. ROI Calculator

You have the possibility to calculate your Return on Investment (ROI) on your website. By filling in the contact fields of our online calculator, you provide us with your personal data. We use this personal data for the calculation of the ROI and to provide you the result afterwards. The calculation of the ROI is not possible without the processing of your personal data. The legal basis for such processing of personal data for pre-contractual and contractual purposes is Article 6 para. 1 sentence 1 letter a) GDPR.

3. Data processing for contract performance

We collect personal data to provide our services and comply with the obligations arising from contractual agreements concluded with you. This data is used e. g. for managing customer data, such as vehicle registrations which may be linked back to a driver via other telematics or transport planning systems. 

The legal basis is usually Article 6 para. 1 sentence 1 letter b) or c) GDPR since the processing is required to comply with legal obligations in connection with the performance of a contract to which you are a party.[TM(D12]  You will find additional information in our separate customer privacy notice.

 

4. Data processing for security, quality assurance and process optimisation

We process the data collected in the course of implementing the contract for (data) security purposes (e.g. to detect criminal offences or misuse), to produce statistics and for quality assurance, process optimisation and planning reliability to the extent permitted by law. We have a legitimate interest for this processing in ensuring the smooth operation and continuous improvement of the particular products and services. In our opinion, there is no overriding interest worthy of protection, since the intensity of the processing operations is extremely low, e.g. through the use pseudonyms. The legal basis for this data processing is Article 6 para. 1 sentence 1 letter f) GDPR.

5. Data Processing for sales purposes

If you register as a customer, your address data (e.g. name, address) will be processed to inform you about offers, news, products and services of TRAILAR The legal basis for the aforementioned processing is Article 6 para. 1 sentence 1 letter f) GDPR. The legitimate interest of us lies in particular in providing optimum and customer-specific service. You have the right to object to this processing at any time. To exercise your right, simply contact us by sending an e-mail to info@trailar.co.uk

 

If you register for our newsletter, we will use your e-mail address for the above mentioned purposes. The legal basis for this data processing is your consent in accordance with Article 6 para. 1 sentence 1 letter a) GDPR.

 

You may stop receiving information and news by e-mail at any time by clicking on the relevant link at the bottom of the e-mail. You can also withdraw consent at any time with effect for the future using the contact address above.

 

If you unsubscribe from e-mail communications or withdraw your consent, the corresponding data will be removed or blocked from the mailing list and will no longer be processed for these purposes.

 

We perform a measurement of success as part of the e-mail distribution process. For example, a record is made of whether an e-mail has been opened and whether links in the e-mail have been clicked on. The analyses serve to identify the reading habits of users and to adapt content to them or to send different content according to users' interests. The legal basis for this data processing is Article 6 para. 1 sentence 1 letter f) GDPR. This data processing for our own direct marketing purposes is carried out within the scope of the legitimate interest of us.

6. Use of web tracking

TRAILAR uses tracking software to determine how many users visit our website and how often. This software is not used to collect individual personal data or individual IP addresses. The data are used exclusively in anonymous and summary form for statistical purposes and to develop the website further.

 

7. Use of Cookies

"Cookies" are small files that allow specific information relating to you to be stored on your device while you visit this website. Cookies help to determine the frequency of use and the number of users who visit this website and to make our services to you as convenient and efficient as possible.

 

We uses "session cookies" in accordance with Article 6 para. 1 sentence 1 letter f) GDPR in order to optimise this website and ensure convenient and unimpeded use. These cookies are only stored for the duration of your visit to this website. They are automatically deleted when you close your browser.

 

Secondly, "persistent cookies" are used to record information about visitors who regularly access this website. The reason for using these cookies is to be able to offer you optimum user guidance as well as to "recognise" you and to be able to present you with as varied a website and new content as possible during recurrent use.

 

When you access this website, a cookie banner will inform you that by using our website you consent to the use of cookies. The legal basis for the processing of personal data using cookies for analytical purposes is Article 6 para. 1 sentence 1 letter a) GDPR provided the user has given their consent. You of course have the possibility to deactivate the storage of cookies (http://www.allaboutcookies.org/).

 

No individual profiling is performed on the basis of usage behaviour. The contents of a persistent cookie are limited to an identification number. Your name, e-mail address, IP address etc. are not stored.

8. Social Media Links

Our website contains simple links to the following social media networks:

 

  • Facebook (operated by: Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA)

  • X (formerly known as Twitter) (operated by: X Corp., Suite 900, 1355 Market Street, San Francisco, California, 94103)

  • LinkedIn (operated by: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland)

  • Instagram (operated by: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA)

 

In these cases, a transfer of data to the social media operators mentioned only takes place if the corresponding icon (e.g. the "f" of Facebook) is clicked. If you click on one of these icons, a page of the corresponding social media operator opens in a popup window. There, you can publish information about our products according to the regulations of the social media operator.

9. Contact

You can contact us by e-mail, by phone, by social media or by post.  The personal data provided by you (e.g. first and last name, e-mail address, telephone number, address, remarks, customer number) are processed exclusively for the technical administration of our website and for providing you the requested services or information.

 

This website also contains a contact form that can be used to contact us. If you make use of this option, the data entered in the input mask are transmitted to us and processed accordingly.

 

The legal basis for this data processing is Art. 6 para. 1 sentence 1 lit. b) GDPR and Art. 6 para. 1 sentence 1 lit. f) GDPR. Our legitimate interest here arises from the aim of answering your enquiries and thus maintaining and promoting your satisfaction as a customer or user of our website. Our legitimate interest consists of in particular ensuring a smooth process flow, processing customer requests, direct marketing of its own products and services and continuously improving them.

 

Provided that no statutory or contractual retention periods need to be observed, your request will be stored for a maximum of two years with the relevant controller as proof of proper processing and for the purpose of further optimising services.

 

10. Google Maps

This website uses Google Maps (API), belonging to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Maps is a web service for displaying interactive (country) maps in order to visually provide geographical information. You can use this service to see our location and make it easier for you to find us. When you access sub-pages that incorporate a Google Maps map, information about your use of our website (such as your IP address) is transmitted to and stored by Google on servers. This may also include a transfer and storage of data on servers in the United States. This is the case regardless of whether Google provides a user account that you are logged in to or whether no user account exists. When you are logged in to Google, your data will be directly mapped to your account. If you want to avoid this mapping to your profile at Google, you need to log out before activating the button.

 

Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. Such evaluation is carried out in particular pursuant to Article 6 para. 1 sentence 1 letter f) GDPR on the basis of Google's legitimate interests in the insertion of personalised advertising, market research and/or demand-oriented design of its website.

 

For the location search, only the search address entered by the user is transferred. There is no link or storage between the search entry and the user.

 

If you do not agree to the future transmission of your data to Google in terms of the use of Google Maps, it is also possible to completely deactivate the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website cannot be used.

 

Data processing is performed on the basis of Article 6 para. 1 sentence 1 letter f) GDPR. We has a legitimate interest in visualising our online offers and easy findability of the locations we have indicated on the website.

 

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